I was 14 when the buzz around a film called The Blair Witch Project began. My mate and I quickly became obsessed, reading everything we could find online, buying the film poster and scribbling odes to the “witch” in geography class – we were convinced it was real.
Incredibly I didn’t actually get to see it for over a year, until my best mate stole it from her sister and brought it to a sleepover. And I loved it. Yeah, it’s slow going, not a lot happens and there is a lot of snot, but that final scene… I tell you, it’s stayed with me…
A large part of the success of the film was down to its phenomenal marketing. So many of us thought it was a real witch and a real story (maybe it is?). It also cost less than £1M to make and grossed over £248M – utterly incredible! Now, director Adam Wingard has also pulled off an impressive publicity stunt with Blair Witch by masquerading it as The Woods before the big announcement at Comic Con. I was gobsmacked – what a brilliant surprise.
Written for the London Horror Society, read the full post at http://londonhorrorsociety.co.uk/film-review-blair-witch/.